Lead with Energy. Hire with Heart. Fire with Grace.

Helping leaders breathe easier - in business, hiring, and hard conversations.

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I help entrepreneurs, executives and virtual assistants lead with energy, hire with intention, and fire with grace.

Whether you’re a small business owner, a solopreneur, or something in between, we have services carefully crafted to meet your unique needs.

SERVICE .01

Fractional People Operations Manager

For small businesses with existing teams that need fractional support with HR functions such as hiring, interviewing, onboarding and engagement.

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SERVICE .02

1-1 Hiring Coach for Burnt Out Solopreneurs

Are you a business of one who has experienced more growth than is manageable for you? Learn how coaching services can help.

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MEET DOT

Hi I’m Dot Rock

I help entrepreneurs, executives, and virtual assistants lead with energy, hire with intention, and fire with grace.

Known as The Hiring Whisperer and The Velvet Hammer of HR, I teach leaders how to make hard conversations humane — and how to create space for growth on both sides of the table.

From hiring to firing, delegation to energy alignment — everything I teach helps you reclaim your time, protect your energy, and lead with heart.

More About Dot

Let Me Show You How to Scale with Ease

Hire the Right People

Learn how to hire, and fire, the right person while also developing your HR procedures.

Develop Your Systems

Document your SOPs, implement new technologies, get a handle on your finances, and more so that your business runs smoothly.

Delegate with Confidence

Learning to delegate is a skill! Let me teach you how to delegate with confidence so you can stop doing everything!

What My Clients Say

  • “Dot was an invaluable resource in the recent growth of my business.”

    She helped me to get clear on my SOPs (standard operating procedures), become more comfortable with conflict + giving feedback, and was a sounding board for all of my questions and anxieties.

    She provided a safe space for me to explore all of my blocks and resistance when it came to my leadership and helped me to step into the role that I knew I was capable of. I am so grateful for her guidance and support.

    JORDYNNE R, PLANT JOY

  • “Dot helped us discover our 'zone of genius' and empowered us to let go of control and delegate.”

    Our company was at a crossroads where we could no longer keep up with our growth and not outsource some of our workload. Dot helped us discover our "zone of genius" and empowered us to let go of control and delegate.

    She analyzed our books and accounting system and helped us systemize and simplify our processes. She supported us both practically and emotionally while opening our eyes to the big picture of how we can further grow.

    HEATHER L., REFINERIE HOME

  • “This creative approach made me realize I don’t need to do this on my own.”

    Before my journey with Dot I scrambled to complete EVERY task in my business. Believing it was my sole responsibility; believing no one could do it better than I. Dot's knowledge and experience help me analyze my operations; giving me a "birds-eye view" of my business. This creative approach made me realize... I don't need to do this on my own. The conscious thought that there is a team; of willing and able people, waiting for my leadership is exciting! Confidence in my ability to delegate and understand my finances will give me my time back to do what I do best..... Build.

    T.J. M, SPIR CONSTRUCTION